7 Tips For Writing LinkedIn Posts That Hook Readers
Writing engaging and impactful posts on LinkedIn can be a challenge, but with these 10 tips, you can be sure to hook readers and make the most of the social network. Whether you are a marketer, influencer, or just looking to promote your LinkedIn profile, this guide will show you how to create content that resonates with your target audience.
Tip 1: How to Write a Post on LinkedIn
- Best time to post on LinkedIn
The best time to post on LinkedIn varies depending on factors such as your target audience, industry, and location. However, some general guidelines for optimal posting times are as follows:
- Weekdays: Tuesday, Wednesday, and Thursday tend to be the most active days for LinkedIn users, with the peak engagement times being between 10 a.m. and 12 p.m. and from 2 p.m. to 4 p.m.
- Lunchtime: Many professionals check their LinkedIn accounts during lunch breaks, making this a good time to post.
- Late afternoon: Engagement levels tend to be high between 5 p.m. and 6 p.m.
- Avoid weekends: LinkedIn activity tends to be low on weekends, so it is best to avoid posting on these days.
It’s important to experiment with posting at different times and to track the performance of your posts. This will allow you to determine the best times for your particular audience and adjust your strategy accordingly.
Tip 2: Structure of a LinkedIn Post
The structure of a LinkedIn post plays a significant role in its success. Here are the key components of a well-structured LinkedIn post:
- Headline: The headline should be attention-grabbing and clearly communicate the purpose of the post. Keep it short, concise and to the point.
- Introduction: This is where you set the stage for the rest of the post. Use this space to provide context, make an interesting observation, or offer an insight that will engage your audience.
- Body: This is the main content of your post. Keep it concise, making use of bullet points or short paragraphs, and aim to provide value to your audience.
- Visuals: Adding a visual to your post, such as an image or a video, can greatly enhance its impact and engagement.
- Hashtags: Adding relevant hashtags to your post can help it reach a wider audience and improve its visibility through LinkedIn’s search engine.
- Call to action: Encourage your audience to engage with your post by asking a question, inviting them to share their thoughts, or offering them a resource.
- Closing: Wrap up your post by summarizing its key points and reiterating the value it offers to your audience.
By following this structure, you can create engaging, impactful LinkedIn posts that effectively communicate your message and achieve your desired outcomes.
Tip 3: Use copywriting frameworks
Copywriting frameworks are tools that help guide the writing process and improve the quality of written content. When it comes to writing a LinkedIn post, two popular copywriting frameworks are AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution).
The AIDA framework starts with grabbing the reader’s attention through a headline that piques their interest. This is followed by elaborating on the key benefits and features of the post, generating a desire in the reader to learn more. Finally, the post should include a call to action, encouraging the reader to take the next step.
The PAS framework focuses on addressing a problem that the reader faces, creating a sense of urgency by agitating the issue. The post then offers a solution to the problem, highlighting the benefits of taking action. This framework can be particularly effective for B2B marketers, as it appeals to the reader’s pain points and offers a solution to their challenges.
By using either of these frameworks, you can structure your LinkedIn post in a way that effectively engages the reader and drives action. Whether you’re promoting a product or service, sharing insights, or seeking to build your personal brand, these frameworks can help you achieve your goals.
Tip 4: Use Hashtags in Your LinkedIn Posts
Hashtags play an important role in making your LinkedIn posts discoverable and increasing their reach. By using relevant hashtags, you can make sure that your content is seen by the right people in your target audience, which can help you to get more engagement, likes, and comments. Here are some tips on how to use hashtags effectively in your LinkedIn posts:
- Research hashtags before you use them. Use LinkedIn’s search function to see which hashtags are currently trending and which ones are relevant to your industry or niche. This will help you to choose hashtags that are both popular and relevant to your target audience.
- Use a mix of general and specific hashtags. General hashtags, like #networking or #professionaldevelopment, are good for reaching a wider audience, while more specific hashtags, like #contentmarketing or #socialmediamarketing, will help you to reach a more targeted audience.
- Limit the number of hashtags you use. While you want to use enough hashtags to increase visibility, you don’t want to use too many, as this can make your post look cluttered and spammy. A good rule of thumb is to use between 2 and 5 hashtags per post.
- Use hashtags strategically. Consider the placement of your hashtags, as well as the words and phrases you use within your post. For example, you may want to use hashtags in the middle of your post, or at the end, rather than at the beginning.
By using hashtags effectively in your LinkedIn posts, you can increase the visibility of your content and reach a wider, more targeted audience. This, in turn, can help you to build your brand, grow your network, and drive more engagement on your LinkedIn profile.
Tip 5: Creating Compelling Content for LinkedIn
4. Write a Headline that Hooks Readers
Writing a headline that hooks readers is crucial for getting their attention and making them want to read your LinkedIn post. Two effective copywriting frameworks for crafting engaging headlines are the AIDA (Attention, Interest, Desire, Action) and USP (Unique Selling Proposition) models.
The AIDA model emphasizes creating a headline that grabs the reader’s attention, piques their interest, evokes a desire to learn more, and prompts them to take action, such as clicking on the post. For example, a headline like “Discover the Surprising Benefits of Meditation for Your Career” follows the AIDA model by grabbing attention with the word “surprising,” piquing interest with the topic of meditation, evoking desire with the potential benefits, and prompting action with “Discover.”
The USP model, on the other hand, focuses on highlighting the unique value your post offers, such as a unique perspective, solution or benefit. A headline like “Unlock the Secrets of Successful LinkedIn Networking” utilizes the USP model by promising a unique solution for LinkedIn networking success.
In both cases, keep your headline concise, clear, and relevant to your post’s content, and avoid clickbait or misleading headlines.
- Use Emojis to Enhance Your Posts
Emojis can be a fun and effective way to add a little extra flavor and personality to your LinkedIn posts. When used strategically, emojis can help you grab your reader’s attention, convey emotions, and break up long blocks of text. Some popular examples of emojis include the thumbs up, smiley face, and clapping hands.
When deciding to use emojis in your posts, consider your target audience and the tone you want to set. For example, a B2B marketer may opt for a more professional look and stick to simple emojis, while a content creator might use more playful and creative emojis to capture the reader’s attention.
It’s also important to keep in mind that too many emojis can detract from your message, so use them sparingly. In general, one or two emojis per post is sufficient. Try incorporating them into your headlines, captions, or questions to add some extra spark to your content.
In summary, using emojis can enhance the visual appeal of your LinkedIn posts and make them stand out in a busy news feed. With a little experimentation and creativity, you can find the right balance for your brand and increase engagement on your posts.
- Ask a Question to Encourage Engagement
Asking a question in your LinkedIn post is a simple way to encourage engagement and interaction with your audience. Questions can spark conversation and thoughts, prompting your followers to share their opinions, experiences, and insights.
When crafting a question, consider your target audience and the type of content you’re posting. Make sure the question is relevant and specific to the topic of your post, and avoid generic or broad questions that may not receive much engagement.
Additionally, asking questions in the form of a poll or survey can provide valuable insights into your target audience’s thoughts and preferences.
Incorporating questions into your LinkedIn posts can not only increase engagement but also give you a better understanding of your audience and what they are interested in. So, don’t hesitate to ask questions in your LinkedIn posts and reap the benefits of increased interaction and engagement.
Follow the 5 golden rules of Content Marketing to Add Value to Your Audience
- Know Your Target Audience: Understanding who you’re creating content for is crucial for creating relevant, valuable, and effective content.
- Provide Unique and Valuable Information: Your content should aim to educate, entertain, and inform your audience. It should provide them with something of value that they won’t find elsewhere.
- Create High-Quality, Engaging Content: The quality of your content is a key factor in its success. Aim to create visually appealing, well-structured content that is easy to read and engaging.
- Promote Your Content: Simply creating content is not enough. You need to actively promote it to reach your target audience. Utilize social media, email marketing, and other channels to spread the word.
- Measure and Analyze Your Results: Regularly measure and analyze the performance of your content to understand what works and what doesn’t. This will help you adjust your strategy and improve your content marketing efforts over time.
Tip 6: Boosting Your LinkedIn Posts’ Visibility
8. Use a Format That’s Easy to Read
When creating a LinkedIn post, it is important to use a format that is easy for readers to understand and engage with. Here are some tips for creating a readable format:
- Keep it short: Posts should be concise and to the point. Avoid using long, convoluted sentences and aim for a maximum of two paragraphs.
- Use subheadings: Break up your post into easily digestible sections using subheadings. This makes it easier for readers to scan and understand your content.
- Use visuals: Including images, videos, and graphics can help make your content more appealing and engaging.
- Use white space: Leave plenty of white space around your text to make it easier on the eyes and to create a cleaner look.
- Add a Visual to Make Your Posts Stand Out
Adding visuals to your LinkedIn posts will boost their visibility as it is a great way to make them more eye-catching and engaging. The human brain processes images 60,000 times faster than text, so incorporating images, graphics, or videos into your posts can help grab the attention of your audience and improve the overall impact of your message. Here are a few tips for adding visuals to your LinkedIn posts:
- Choose Relevant and High-Quality Images: Use images that are relevant to your message and have high-resolution quality. Blurry or pixelated images can detract from the overall impact of your post.
- Make the Visual the Focus: Place the visual prominently in your post, so it is the first thing people see when they scroll through their newsfeed.
- Keep Visuals Simple: Simple visuals often have more impact than complex designs. Use visuals to simplify your message, rather than adding unnecessary clutter.
- Use the Right File Type: JPEG or PNG files are ideal for photographs, while GIFs are best for simple animations. Make sure you use the right file type for your visual so it appears correctly in people’s feeds.
- Use Carousels: Carousels are a series of images that you can swipe through. They’re a great way to show a series of related visuals in a single post, without overwhelming your audience with too much information at once.
Always End Your Posts with a Call to Action
A call to action (CTA) is a statement or question that prompts your audience to take a specific action. Including a CTA in your LinkedIn post can help to increase engagement and drive results. Here are a few tips for crafting an effective CTA:
- Make it clear and specific: Your CTA should be clear and specific about the action you want your audience to take. For example, “Leave a comment and let us know your thoughts” or “Click the link to learn more.”
- Keep it brief: A CTA should be short and to the point, as long-winded or complex instructions can discourage your audience from taking action.
- Offer value: Your CTA should offer value to your audience, such as access to a resource, exclusive content, or an opportunity to connect with you.
- Highlight the benefits: Highlight the benefits of taking the action you’re asking for. For example, “Sign up for our newsletter to stay up-to-date on industry trends and receive exclusive content.”
- Make it prominent: Make sure your CTA stands out and is easy to spot. Place it in a noticeable location, such as at the end of your post, and format it in a way that draws attention to it.